Finnly
Finnly
Finnly
Smart Money, Your Way
Smart Money, Your Way
Smart Money, Your Way
TYPE
TYPE
TYPE
Personal
Personal
Personal
Year
Year
YEAR
2024
2024
2024
INDUSTRY
INDUSTRY
INDUSTRY
Fintech
Fintech
Fintech
ROLE
ROLE
ROLE
Brand Identity, Strategy, Print, UX & UI Design, Merchandise
Brand Identity, Strategy, Print, UX & UI Design, Merchandise
Brand Identity, Strategy, Print, UX & UI Design, Merchandise
Where financial freedom awaits
Where financial freedom awaits
Where financial freedom awaits
DISCOVER MORE
DISCOVER MORE
DISCOVER MORE
The shape of a coin, the dot is served as Finnly’s defining visual asset. It flows throughout the identity informing typography, graphic compositions, gradients, and motion, creating a recognisable system from the simplest of forms. More than a graphic element, it becomes a symbol of movement, value, and financial freedom.
The shape of a coin, the dot is served as Finnly’s defining visual asset. It flows throughout the identity informing typography, graphic compositions, gradients, and motion, creating a recognisable system from the simplest of forms. More than a graphic element, it becomes a symbol of movement, value, and financial freedom.
The shape of a coin, the dot is served as Finnly’s defining visual asset. It flows throughout the identity informing typography, graphic compositions, gradients, and motion, creating a recognisable system from the simplest of forms. More than a graphic element, it becomes a symbol of movement, value, and financial freedom.
core idea
core idea
core idea
Confidence through simplicity
Confidence through simplicity
Confidence through simplicity
DISCOVER MORE
DISCOVER MORE
DISCOVER MORE
The imagery captures real moments and personal journeys, bringing warmth and relatability to the brand. Moving away from traditional banking visuals, the photography creates a sense of trust and connection, making Finnly feel more approachable and familiar.
The imagery captures real moments and personal journeys, bringing warmth and relatability to the brand. Moving away from traditional banking visuals, the photography creates a sense of trust and connection, making Finnly feel more approachable and familiar.
The imagery captures real moments and personal journeys, bringing warmth and relatability to the brand. Moving away from traditional banking visuals, the photography creates a sense of trust and connection, making Finnly feel more approachable and familiar.
photography style
photography style
photography style
A clean, bold, and an UI that grabs attention, made to connect with the audience. Bold fonts make key info pop, and vibrant visuals with interactive features keep it engaging. Overall, it’s all about making financial tasks easy and intuitive, while showing off the brand’s energetic, innovative vibe.
A clean, bold, and an UI that grabs attention, made to connect with the audience. Bold fonts make key info pop, and vibrant visuals with interactive features keep it engaging. Overall, it’s all about making financial tasks easy and intuitive, while showing off the brand’s energetic, innovative vibe.
A clean, bold, and an UI that grabs attention, made to connect with the audience. Bold fonts make key info pop, and vibrant visuals with interactive features keep it engaging. Overall, it’s all about making financial tasks easy and intuitive, while showing off the brand’s energetic, innovative vibe.
APPLICATION UI
APPLICATION UI
APPLICATION UI
outcome
outcome
outcome
Finny challenged my perception of fintech branding as a purely technical space. The project pushed me to explore a more human side of finance, creating an identity that feels simple, approachable, and relevant while still reflecting innovation. A key part of the process was developing a tone of voice that could make financial concepts feel more accessible.
Finny challenged my perception of fintech branding as a purely technical space. The project pushed me to explore a more human side of finance, creating an identity that feels simple, approachable, and relevant while still reflecting innovation. A key part of the process was developing a tone of voice that could make financial concepts feel more accessible.
Finny challenged my perception of fintech branding as a purely technical space. The project pushed me to explore a more human side of finance, creating an identity that feels simple, approachable, and relevant while still reflecting innovation. A key part of the process was developing a tone of voice that could make financial concepts feel more accessible.
learnings
learnings
learnings
The approach focused on drawing inspiration from cryptocurrency and digital finance without leaning heavily into the expected tech aesthetic. By creating a clean and minimal visual system, the challenge was to communicate innovation while maintaining warmth and approachability. This helped me explore how fintech brands can feel modern and trustworthy without becoming overly complex.
The approach focused on drawing inspiration from cryptocurrency and digital finance without leaning heavily into the expected tech aesthetic. By creating a clean and minimal visual system, the challenge was to communicate innovation while maintaining warmth and approachability. This helped me explore how fintech brands can feel modern and trustworthy without becoming overly complex.
The approach focused on drawing inspiration from cryptocurrency and digital finance without leaning heavily into the expected tech aesthetic. By creating a clean and minimal visual system, the challenge was to communicate innovation while maintaining warmth and approachability. This helped me explore how fintech brands can feel modern and trustworthy without becoming overly complex.
NEXT UP
NEXT UP
NEXT UP
Catexel
Catexel
Catexel
Catalyzing Chemistry for a Better Future
Catalyzing Chemistry for a Better Future
Catalyzing Chemistry for a Better Future
