Oris
Oris
Oris
For the Way You Think
For the Way You Think
For the Way You Think
TYPE
TYPE
TYPE
Professional (NDA)
Professional (NDA)
Professional (NDA)
Year
Year
YEAR
2025
2025
2025
INDUSTRY
INDUSTRY
INDUSTRY
Technology
Technology
Technology
ROLE
ROLE
ROLE
Brand Identity, UI Concepts, Website Design, Motion Direction, Brand Guidelines, Campaign Assets
Brand Identity, UI Concepts, Website Design, Motion Direction, Brand Guidelines, Campaign Assets
Brand Identity, UI Concepts, Website Design, Motion Direction, Brand Guidelines, Campaign Assets
Everyday, thoughtfully improved
Everyday, thoughtfully improved
Everyday, thoughtfully improved
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Designed around human nature
Designed around human nature
Designed around human nature
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The brand mark uses a constellation of expanding elements to create a subtle sense of forward momentum. The progression from smaller to larger forms reflects the movement of ideas as they connect, develop, and evolve giving the mark an organic quality while expressing Oris as something continuously moving forward.
The brand mark uses a constellation of expanding elements to create a subtle sense of forward momentum. The progression from smaller to larger forms reflects the movement of ideas as they connect, develop, and evolve giving the mark an organic quality while expressing Oris as something continuously moving forward.
The brand mark uses a constellation of expanding elements to create a subtle sense of forward momentum. The progression from smaller to larger forms reflects the movement of ideas as they connect, develop, and evolve giving the mark an organic quality while expressing Oris as something continuously moving forward.
brand logo
brand logo
brand logo
A space that moves with the way you work
A space that moves with the way you work
A space that moves with the way you work
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The UI uses a frosted glass treatment with subtle blur to create a sense of depth while keeping the experience light and uncluttered. Its simplicity reflects Oris's humanistic approach to technology, making the interface feel approachable, intuitive, and easy to navigate across different ways of working.
The UI uses a frosted glass treatment with subtle blur to create a sense of depth while keeping the experience light and uncluttered. Its simplicity reflects Oris's humanistic approach to technology, making the interface feel approachable, intuitive, and easy to navigate across different ways of working.
The UI uses a frosted glass treatment with subtle blur to create a sense of depth while keeping the experience light and uncluttered. Its simplicity reflects Oris's humanistic approach to technology, making the interface feel approachable, intuitive, and easy to navigate across different ways of working.
ui design
ui design
ui design
outcome
outcome
outcome
Oris finds a space between technology and humanity, creating an experience that feels less like another AI product and more like something designed to naturally belong in everyday life. The brand establishes a distinct point of view within the category, built around the idea of making intelligent technology feel more natural and approachable.
Oris finds a space between technology and humanity, creating an experience that feels less like another AI product and more like something designed to naturally belong in everyday life. The brand establishes a distinct point of view within the category, built around the idea of making intelligent technology feel more natural and approachable.
Oris finds a space between technology and humanity, creating an experience that feels less like another AI product and more like something designed to naturally belong in everyday life. The brand establishes a distinct point of view within the category, built around the idea of making intelligent technology feel more natural and approachable.
learnings
learnings
learnings
Working on this project gave me a different perspective on designing for AI. While much of the category is driven by technology and capability, I found an opportunity to explore what a more human approach could look and feel like. The challenge was to make Oris feel at home within the AI landscape without allowing it to become defined by it. That balance shaped many of the decisions throughout the identity, from its visual language to the way the product experience was approached.
Working on this project gave me a different perspective on designing for AI. While much of the category is driven by technology and capability, I found an opportunity to explore what a more human approach could look and feel like. The challenge was to make Oris feel at home within the AI landscape without allowing it to become defined by it. That balance shaped many of the decisions throughout the identity, from its visual language to the way the product experience was approached.
Working on this project gave me a different perspective on designing for AI. While much of the category is driven by technology and capability, I found an opportunity to explore what a more human approach could look and feel like. The challenge was to make Oris feel at home within the AI landscape without allowing it to become defined by it. That balance shaped many of the decisions throughout the identity, from its visual language to the way the product experience was approached.
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KBH Group
KBH Group
KBH Group
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